Knowledge Base/List Features: Frequently Asked Questions/List Overview

Growing Your Permission-based Lists

Conor McCluskey
posted this on April 30, 2010 15:04

Consumers want REAL BENEFITS from the email's they subscribe to and they deserve it; they are giving their scarce time for the 'benefit' of content.   It is important to make sure that the content they receive has real benefits.

This chart from Marketing Sherpa's 2009 Benchmark report shows the types of benefits you can use to encourage your customers to opt-in and stay in.

Benefit to Encourage Opt-ins Much more likely Somewhat more likely
Guarantee to not share your address with other companies 43% 23%
Special pricing for email subscribers 32% 29%
Ability to customize how frequently you receive emails 27% 30%
Ability to customize the information you receive to meet your needs 25% 32%
"First look" at new products, services 22% 28%