Web Forms are a great way to build your permission-based lists.  The BombBomb form tool is easy to use and can be accessed through the Forms tab.

With Forms you can:

• Create a branded contact form and place that form on your website or a partner's web site.  The BombBomb form tool creates cut-and-paste html code to make it easy to add forms to any site
• Tie the form to one or multiple lists.  When someone fills out the form on your website, they are automatically added to the lists within your BombBomb account
• Configure the form to be single or double-optin by selecting a checkbox
• Configure the form to automatically send a "thank you for subscribing" email or video email that you can customize
• Configure the form to send an email to your sales team when someone submits their information so that the sales person can followup on a hot lead.

See the Forms forum for more on using forms.