Using BombBomb for one-to-one sends is the best way to build your relationships with people on an individual basis. However, what if you're sending an email that is applicable to a larger group instead of just one person? What if you want to send to a list instead of only one contact? How do you send content that is relevant, but keep it personal enough so your recipients feel valued? Luckily, variables can take care of this.
Variables are elements you can use in your text that pull information from your contact's details and insert them into your email. Variables also pull from your profile information. These elements are useful for keeping your emails personal and ensuring your information, no matter how many times you've changed your profile details, is always up to date.
Check out the video above to learn how to insert and use variables in your communications!