Variables allow you to personalize emails without having to type out personal information for each of your recipients. For example, you can include an individual's name, city, and organization in your email text — even when sending to a group!
This is a great way to send content that is relevant, personal, and makes your recipients feel valued. Variables can be pulled from your contacts' details, or your own profile information.
Check out the video below to learn how to use variables or keep reading below!
If you'd prefer to read, here's a step-by-step guide:
Step 1: Log into your BombBomb account and click on the "Emails" tab. To start, you can either create a new email (and then select "Advanced Composer") or edit an existing email by clicking the "Edit" button next to the email you choose. In this example, we're going to edit an existing email.
Step 2: To insert a variable, click inside the text box of your email and place the cursor where you'd like the variable to go. In the hovering tool bar, click the "Insert" dropdown and select the "Variable" option.
Step 3: The variable editor will appear on the left side of your screen. You will be shown the general variables by default. To change what kinds of variables to choose from, click the dropdown and select a different category of variables. General variables are generic terms, profile variables pull information straight from your profile, contact variables pull information from your contacts' details, and custom variables are variables you can create yourself.
Step 4: Underneath the category of variables, click whichever variable you'd like to insert into your email. In this example, we chose the "First Name" variable in the "Contacts" category. Now, in the text box, the first name variable ("#first_name#") is inserted at the beginning of the email. When the email is sent, the recipient's first name will display here.
Step 5: You can also use variables in other places of your email! For example, you can use variables in your subject line or preheader. This can help personalize your messages and encourage people to open your emails. Just use the variable codes from the variable editor and type them in the subject line or preheader.