In this video, listen along as BombBomb's Ashley Butler talks about tips and techniques to get your video emails opened so you can better engage with your leads and clients. From headers to subject lines to pre-headers, you can make a big difference in your open rates!
The 3 most important elements in every email
The three most important elements in every email you send are the sender name, subject line and preheader. Your recipient will quickly scan these when deciding whether to read your message or swipe it into oblivion.
First, you need to know where to change these! Go to your Emails tab in your BombBomb account, and click on "New Email." You'll see the fields where you can customize these elements at the very top of your email composer.
Now that you know where to find them, here are a few tips to customize these elements to get your emails opened!
Sender name: Did you know that you can actually change your sender name? You can personalize this field to increase the likelihood that someone will want to read your message. For example, include your company name to jog your recipient's memory of how they know you, such as changing the sender name to "Ashley at BombBomb."
Your purpose in the subject line is not to sell your product but to convince your recipient to open your email. Create curiosity about what is in your email. Make your subject lines:
- Timely: Give your recipient a sense of urgency or timeliness. For example, "Our meeting today" or "Did you see the news last night?"
- Actionable: Adding an easy action for the recipient to take can increase the likelihood they will click. For example, "Yes or no?" or "Your review needed."
- Numbers and counts: Numbered lists work really well for newsletters or mass emails.
- Video: Our testing has shown that adding the word "Video" into your subject line increases your open rates!
Preheader: This is the preview text that shows up below your subject line when someone receives your email. You can usually fit a full sentence, or about 90 characters, in a preheader. The preheader has the same purpose as the subject line. Entice people to learn more — why should they open your email?
For more tips on creating fantastic email subject lines, view our blog post here!