BombBomb automatically adds an "Unsubscribe" button to the bottom of your emails if you send to more than one person. We do this to protect you under CASL and anti-spam laws, which require you provide an option to your recipients for them to opt out of receiving your email communication. (We do it because we love you.)
However, there are a ton of reasons why you'd benefit from adding your own "Unsubscribe" button somewhere else on your email. Adding your own button provides a safer and faster route for recipients of your email (bulk sends or one-to-one sends) to opt-out of receiving your email communications. You may also find adding your own fits in better with the flow of the email contents. If you're a do-it-yourself person (or let's be honest, a stop-and-just-let-me-do-it person), this is going to be your bread and butter.
Take a look at the video above to learn how to add your own "Unsubscribe" button!