Video brings to life a human quality that's completely absent through email, text, or phone. But if you're using video to connect with others, wouldn't it be helpful to know who's watching?
Our video tracking gives you an in-depth look at what kinds of interactions you're getting through your videos. You can see who's watching your videos, how many people are watching, how much of the video they're watching, what devices people are using to watch, and much more.
Be sure to watch the video above to learn how to read the tracking statistics on your video tracking page!
If you prefer to read, here's a step by step:
To start looking at tracking information, click on the Videos tab. In your video library, click on the drop-down arrow next to the video you'd like the tracking information for and select the "Tracking" option.
The first thing you'll see at the top are the viewing statistics for that specific video. The first statistic is the total number of views. The second statistic shows how many views your video has received in the last 24 hours. The third and fourth statistic are how many Twitter or Facebook shares your video has gotten (if you posted your video to social media). And the last statistic at the top is the time since your video's last view.
Underneath the first row of statistics, you'll see a graph that shows "Plays per Day." This gives a breakdown of how many plays your video has gotten per day, excluding days where your video was not played at all.
You will also see a video engagement bar with different shades of orange. If you hover your mouse over the bar, this tells you how far into the video people watched and what percentage of people watched to a specific time. The darker the shade, the more people watched the video at the timeframe you hover your mouse over.
At the bottom of the page, you'll see a "Recent Views" section on the left. This shows the people that have most recently viewed your video and what device they used to view it. To the right of that in the "Views by Device" section, there is a pie graph breakdown of what devices were used for all your video views.