BombBomb's video insights give you an in-depth look at how people interact with your videos. It helps you know when and how to reach back out! You can find your video insights on both your dashboard and in your videos tab.
Watch this video or keep reading below for step-by-step instructions on how to find and read your video tracking.
You can see a brief overview of your insights in your "Videos" tab under each video.
To see more in-depth insights, click on the "View Engagement" icon to the right of the video.
On the top right of your video tracking screen, you'll see:
- When your video was last played
- How many times it was played
- The average percentage of the video watched
- How many likes it received
- How many comments it received
- How many CTA clicks it received
- How many video replies it received
Below your video, you'll see a bar showing your video engagement. If you hover over the bar, it'll tell you what percentage of people watched at a specific time. The darker the shade, the more people watched the video in that timeframe.
Most Engaged Viewers
Next, you'll see a list of those viewing your video, the percentage each watched, and when they watched it. You'll also see if they liked or commented. (Learn more about when these are available here.)
If you sent your video through a BombBomb email, that recipient's email will be listed. In cases where BombBomb can't determine the viewer's identity (such as video emails sent through another email provider or a texted URL link), it'll show that "Someone" played your video.
Video Tracking on your Dashboard
You can also view your video insights in the right panel of your BombBomb dashboard. You can scroll, search, or use the filter on the panel's upper right to find the message you're looking for.
This tracking will show:
- Email opens
- Email plays
- Link clicks
- Email sends
- Video likes
- Video replies
If you'd like to see the tracking page for a particular video, click "View All Engagement" below that video.
Note: At this time, CTA clicks are not included in the tracking feed. You can only access them via individual video tracking.