DMARC sending policies

The world of email has always had its share of fraudulent messages and spammers, but recently many email providers have been taking a much stronger stance against this type of email abuse. A major blow to spam comes from blocking emails that claim to come from one provider when they actually originate from another.

This is a positive change because it means all of our inboxes will be that much more secure and free from spam and fraudulent emails posing to be from these providers, but it also has an impact on email marketing systems like ours. 

BombBomb (or any other 3rd party for that matter) can no longer say they're sending directly from email providers such as @aol.com, @yahoo.com or other domains that are configured with DMARC to stop 3rd-party sending.

What this means for you:

If your email provider has DMARC restrictions, BombBomb (or any other 3rd party) can no longer say they're sending directly from your provider.

What to do:

There are two things that can be done — you can use a different email address, or take advantage of our solution!

Option 1) Using BombBomb's 'Send On Behalf Of' System.

• When you attempt to send an email from a third party restricted email provider, we'll let you know that we'll be sending on your behalf from our servers so the email isn't rejected at the inbox.
• This means that the actual 'from' address on the email will be altered. Say your email is 'bombbomb@aol.com,' we'll change it to 'bombbbomb.aol.com@send.bbemaildelivery.com.' This way those email providers won't automatically block the message.
• We'll set this to be your default, but we can also remind you every time you try to send from a DMARC restricted address by choosing this option in your profile settings.

If you choose Option 1, from a recipient's viewpoint, the important details will be the same.   Even though the 'from' address changes, the 'reply-to' address and the 'from name' will remain your own so it won't confuse your recipients and you won't miss out on any replies.

Another alternative to using the Send On My Behalf system is to change your email address.

Option 2) Sending from another email address

• The best place to start is to make sure you're not using a third party restricted email address in your account profile. If you are, we recommend changing this because new emails you create will use that email address as the default "from" email address. Learn how to set up your profile with your login email address.
• Check the 'from' email address on any new emails you send out to ensure you're not using a restricted email. When you're in the email editor, the "from email" is near the top of the editor.
• While some more obscure email providers may still allow third party sending, this change is quickly becoming the norm. The best solution long-term, if you don't want to use BombBomb's 'Send on Behalf Of' system, is to use an email address from a private domain that you host yourself or purchase from a hosting company (i.e. 'myname@mycompany.com').

 Reference

AOL's DMARC policy announcement