Even though video email is an awesome tool, we know how difficult it can be to understand the key components that make it the most successful for your business. Where do I start? What are the best moves I can make? What have others been doing?
Luckily, we've put together a list below of some BombBomb pro tips that we've seen put to good use with real, tangible success from our customers.
1. Engage your database with "ART"
A good rule of thumb is to only send video email to recipients who are anticipating a message from you. If you do not feel comfortable enough to call the recipient, do not email them.
Relevant (Holiday, events):
Make sure that the video emails you are sending are relevant. A good example of this would be sending a happy birthday email or a happy holidays email/video. If someone has inquired about a listing, be specific about the content of the listing.
Timely (time of year, market):
Be aware of the ever changing market and the time of year when sending video emails.
2. Have a call to action
Specific, clear path, make them give you a response.
3. ROI on your DIY
If a customer is going to update their property, follow-up to see if it has been done and reevaluate the cost of the house.
4. Top video topics out of BB
Anniversary of purchase
5. Forms/landing pages are the most under-utilized feature BB offers. Create a form, save it on your phone and you have a lead capture at your fingertips.
6. Be yourself and smile. They have or will meet you in person, so there is no reason to fake it in your video.