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How to Use AI to Generate Campaigns and Assignments

Kelsey ·

Overview

BombBomb’s AI-powered tools help you quickly create structured Campaign and Assignments, reducing manual planning and accelerating content creation. This article covers the Generate Campaign Brief (BETA) flow, how to use prompt inputs effectively, how to improve results with the AI Content Library, and how to generate Assignments with the right level of detail and tone.

Who Can Use This Feature

  • Application Admins

Before You Start

  • Access to BombBomb AI features
  • Admin permissions to create Campaigns and Assignments
  • (Recommended) Pre-configured AI Content Library for best results

Generate Campaign Brief

The Generate Campaign Brief flow helps you quickly outline a full campaign strategy using AI. It produces a structured brief you can refine before launching.

How It Works

  1. Go to Automated Workflows in the left navigation
  2. Click Create Campaign
  3. Select Generate Campaign Brief 
  4. Enter your Prompt Inputs (see below)
  5. Click Continue
  6. Select a Tone (see below) 
  7. Select a Script Format (see below) 
  8. Specify Number of Assignments
    • Leave off to allow the program to determine the ideal number of assignments
  9. Click Generate Campaign

Generate Assignment 

The Generate Assignment flow creates actionable tasks or scripts within a campaign.

How It Works

  1. Go to Automated Workflows in the left navigation
  2. Select an existing Campaign
  3. Click Add Assignment
  4. Select Generate Assignment 
  5. Enter your Prompt Inputs (see below)
  6. Select a Script Format (see below) 
  7. Select a Tone (see below) 
  8. Click Generate Assignment 

Prompt Inputs (Best Practices)

The quality of your output depends heavily on what you provide. Include:

  • Goal: What the campaign should achieve (e.g., lead generation, onboarding)
  • Audience: Who you’re targeting
  • Industry/Context: Relevant business details
  • Key Message: Core idea or value proposition
  • Constraints: Timeline, channels, or format preferences

Tip: Be specific. “Generate a campaign for real estate agents to increase listing appointments in 30 days” will perform better than “Create a marketing campaign.”

Talking Points vs. Detailed Script

Choosing the right format depends on how the content will be used.

Talking Points

  • High-level bullet points
  • Flexible delivery
  • Best for experienced users or conversational videos

Detailed Script

  • Fully written, structured content
  • Minimal improvisation needed
  • Best for consistency, training, or new users

Tone Selection

Tone controls how the message is delivered.

  • Professional: Formal and polished
  • Conversational: Casual and approachable
  • Persuasive: Focused on driving action
  • Empathetic: Relationship-focused and supportive

Tip: Match tone to audience expectations and campaign goals. For example, onboarding campaigns often benefit from a conversational or empathetic tone.

Improve Results with the AI Content Library

The AI Content Library enhances output quality by giving AI access to your approved messaging, tone, and examples.

 

AI Features