When sending video messages through BombBomb, it’s important to understand how targeted URLs and cookies work, especially in relation to recipient tracking and engagement security.

What Are Targeted URLs?

A targeted URL is a unique link that is customized for each recipient. BombBomb uses these links to track engagement such as:

• Email opens

• Video plays

• Link clicks

These links are generated when sending emails via BombBomb's platform or integrations and contain embedded tokens that identify the recipient without requiring them to log in.

How Are Cookies Involved?

Cookies are small data files stored in a recipient's browser. BombBomb uses cookies to:

• Recognize returning viewers

• Improve playback performance

• Enable features like autoplay or customized landing pages

These cookies do not collect sensitive personal information, but they do help associate activity with a specific recipient when used in conjunction with targeted URLs.

Privacy and Security Considerations

• No Passwords or Logins Required: Recipients do not need to log in to view your content, which makes the experience seamless but relies on the security of the link.

• GDPR & Compliance: BombBomb adheres to data protection regulations. You can manage tracking preferences in your account settings, and recipients can opt out of tracking via email preferences.

Best Practices

• Only send video emails to known recipients.

• Avoid posting targeted video URLs on public websites or social media.

• Use BombBomb’s general video page links (non-tracking) when sharing in public or group forums.

• Clear your cache and cookies at least once every 2-3 weeks.