Overview
The Email Builder lets you design a branded email with drag-and-drop blocks, add your BombBomb videos, and send it right away or schedule it for later. Use it for announcements, newsletters, and other emails where layout matters. For a fast one-off video email, use Quick Send instead.
Who this applies to: All users with access to Email
Plan requirement: Pro, Enterprise
Known Limitations
- You can't edit or reschedule a scheduled email, so review it before you schedule it. To stop a scheduled email from going out, delete it. Deleting can't be undone.
Step 1: Select a Template
- Click Email in the left navigation.
- Click Email Builder.
- Choose a starting point:
- Start from scratch — a blank email you build from blocks.
- A template — find one with the Search box, browse templates by category, or use Saved for templates you've marked with the heart icon.
- Hover over a template and click Preview to see it full size, or click Select to use it.
Step 2: Build Your Email
Drag blocks from the Content panel onto your email — for example Heading, Paragraph, Image, Button, or Video — then click a block to edit it.
Adding a Video
- Drag the Video block onto your email.
- Under Insert Video, click Select Video and choose a video from your library.
- Click Confirm Selection.
To include more than one video, add a Video block for each one.
Personalizing with Merge Tags
Merge tags fill in details such as the recipient's first name when the email is sent. A merge tag looks like #first_name# in the builder.
- In text: Click into a Paragraph or Heading, then click Merge Tags in the formatting toolbar and choose a tag (for example Contacts → First Name). You can also type # to pick from a list.
- In a button link: Select the button and type the merge tag into its URL field under Action.
Saving Your Work
- Save As New Template — saves your design to My Templates so you can reuse it. See How to Manage Email Templates.
- Save & Exit — name your email and save it to your Drafts. To pick it up later, open it from Drafts on the Email page.
When your design is ready, click Continue.
🗣️ Note: You can't continue while a Video or Image block is empty, or while a Button has no link. Add the missing video, image, or link, or remove the block.
Step 3: Enter Email Details
- Enter an Email Name (optional) — an internal name only you see in your email list.
- Add Recipients: type an email address and press Enter, or click Add list to send to a contact list.
- Check the From Name and From Email.
- Enter a Subject.
- Enter a Preheader — the preview text recipients see in their inbox next to the subject (optional).
The preview on the right shows your email as you fill in the details.
Send or Schedule
- Send now: Click Send Email. Your email goes out right away and appears under Sent on the Email page.
- Schedule: Turn on Schedule Email, choose a Send Date, Time, and Time Zone, then click Schedule Email. The time must be in the future. Your email appears under Scheduled until it's sent.
You need at least one recipient and a subject to send or schedule.
Frequently Asked Questions
Why can't I click past the Build Email step? One of your blocks is empty: a video block without a video, an image block without an image, or a button without a link. Fill it in or remove it, then click Continue again.
Can I add more than one video to an email? Yes. Add a separate Video block for each video.
Where do I find an email I saved for later? Go to Email and click Drafts. Click the email's title to keep editing it.
How do I see who opened my email? See How to Track Email Performance.